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🏳️🌈 Happy Pride Month! 🏳️🌈
This Pride Month finds us in a both celebratory and heartbreaking time for the queer community. Amidst hundreds of anti-LGBTQ+ pieces of legislation in the U.S., there is also so much joy, resilience, and, well, pride.
This first official Goodnewsletter of Pride Month is filled with those stories — the ones of hope and progress for (and because of!) the LGBTQ+ community.
It will help kick off your Pride celebrations and inspire you to keep fighting the injustices this community faces.
LGBTQ+ advocates made ‘petty’ Pride merch to protest Utah’s flag ban and help community members
According to a newly passed law, the only flags acceptable to fly in Utah are approved state and city flags and the American flag.
In response, Salt Lake City’s mayor introduced three new “official” city flags that incorporate the city’s existing flag design into new iterations that celebrate LGBTQ+ pride, trans pride, and Juneteenth.
LGBTQ+ advocates applauded the move — and had plans of their own to protest the statewide flag ban. Gabi Finlayson and Jackie Morgan of the PAC Elevate Utah made some “petty” Pride merch to get their message across.
The collection includes the all-new Salt Lake City flags, which feature text that reads: “Good luck banning f(l)ags,” as well as some hyper-specific locals-only Utah references.
Even better: The proceeds from flag sales will “go to local nonprofits that are supporting the queer community right here in Utah.”
Because so many of the attacks on the LGBTQ+ community are happening at a legislative level (over 500 pieces of legislation in the U.S. alone), this section is focused on good legislative progress in fighting those efforts.
Although shopping for new Pride merch every year is not a requirement, there are plenty of brands — both major retailers and small, indie businesses — that do get it right. No rainbow washing in sight.
If you’re looking to support an LGBTQ-owned business or give back to organizations supporting LGBTQ+ communities, here are our recommendations for Pride Month 2025:
🏳️🌈 The American Civil Liberties Union has one of the best Pride collections out there this year, and all proceeds go right back into the ACLU’s nationwide efforts to defend and protect transgender rights.
🏳️🌈 Lucy & Yak is a UK-based brand whose Pride collection not only features a diverse spectrum of LGBTQ+ models, but 100% of the profits will be split among three LGBTQ+ charities.
🏳️🌈 Converse introduced a “Proud To Be” collection this year, celebrating both the 10-year anniversary of its very first Pride products and the nearly $3.4 million it has donated to local, national, and international organizations supporting LGBTQ+ people since its first Pride campaign.
🏳️🌈 Flavnt Streetwear is a queer-owned Pride shop that operates online year-round, with purchases supporting the Marsha P. Johnson Institute or for gender-affirming surgeries, for which it has raised over $50,000.
*Some of these products and links are partners or affiliates, which means if you make a purchase after clicking a link, we may earn a commission at no extra cost to you. Everything included was independently and honestly written by the Good Good Good team. (Thanks for your support!)
*Some of these recommendations may include affiliate links, which means if you buy anything from this email, we may get something in return at no extra cost to you. (Thanks for your support!)
Hot off the press!
We’re proud to announce: The 2025 Pride Edition
This year’s Pride Edition of the Goodnewspaper (written and illustrated by three LGBTQ+ women!) is filled with stories of supporters and change-makers, milestones of progress, resources to protect and empower trans and nonbinary individuals, and in-depth reporting on the fight for LGBTQ+ liberation.
As you celebrate Pride — however it looks for you this year — this newspaper will serve as a light in the darkness and a gentle hand at your back to keep you in the fight for LGBTQ+ liberation. We’ll see you out there.
From conversations with my LGBTQ+ loved ones, I know this month brings all sorts of feelings — excitement, joy, pride, but also fear, hurt, and overwhelm.
Which emotion word summarizes how you’re feeling this Pride?
I know that can be hard to do, but I’d love to hear from you! Just hit reply and tell me. ❤️
Need help? Contact us for assistance. We’ve got your back.
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